terça-feira, 17 de março de 2009

“Are You In?”





Starbucks Joins Call for National Service and Asks, “Are You In?” Starbucks and HandsOn Network are partnering to raise one million hours of service across America


Starbucks (NASDAQ: SBUX) and HandsOn Network are joining to launch the “I’m In!” campaign, an initiative to make it easy to participate in the President-elect’s call for national service. In participating Starbucks stores across the nation, the American public will have an opportunity to pledge five hours or more of community service toward a local volunteer opportunity of choice. Starbucks will honor each person who pledges with a free tall brewed coffee beginning Wednesday, Jan. 21 through Sunday, Jan. 25. The goal of the effort is to raise pledges in excess of one million hours of service from all over the country.

“Five hours is just 25 minutes a month for a year, two afternoons at a food bank creating care packages, a day reading to children at a hospital or in a park planting trees,” said Vivek Varma, senior vice president of Global Affairs, Starbucks Coffee Company. “We hope to help spark a new spirit of volunteerism by exceeding a million pledge hours and HandsOn Network is the perfect partner to allow our customers to join us in a renewed national commitment to community service.”

“HandsOn Network is excited to join forces with Starbucks. We have witnessed the partnerships between corporations and nonprofits grow more creative and this type of collaboration is a powerful way to reach scale and truly create a movement. Starbucks is the catalyst to reach millions of volunteers and HandsOn equips, activates and provides the much needed resources to help America fulfill the commitments made from this initiative,” said Michelle Nunn, chief executive officer. “HandsOn has over 270 HandsOn Action Centers located in the United States and works with over 31,000 nonprofit organizations. A quick online questionnaire can steer consumers toward a fulfilling volunteer opportunity.”

How to Participate at Your Local Starbucks
Visit Starbucks:
You can join the “I’m In” campaign, part of the Starbucks™ Shared Planet™ commitment to community involvement, when visiting a local participating Starbucks beginning Wednesday, Jan. 21 (and continuing through Sunday, Jan. 25). Stop by the “I’m In” display featuring community pledge cards, pick up the card, and fill it out with your five-hour commitment to volunteer.
Pledge Five:
Place the “I’m In” sticker from the pledge card on your lapel, signifying your pledge, and take the card with you as a reminder to keep the effort going. As a thank you, each customer who pledges five hours of their own time will receive a complimentary tall cup of brewed coffee.
Track Success:
Customers can log on to pledge5.starbucks.com to record pledge hours, find local volunteer opportunities via the HandsOn Network, track hours pledged-to-date, and receive updates on the campaign.

About HandsOn Network
HandsOn Network is a national nonprofit whose core mission is to equip, mobilize and inspire people to take action that changes the world. More information on the organization is at http://www.handsonnetwork.org/ .

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. For more information on Starbucks™ Shared Planet™ please visit www.starbucks.com/sharedplanet. To share in the experience, please visit us in our stores or online at www.starbucks.com

Apagão gigante ,DIA 28 Março entre as 20h30 e as 21h30

Mil cidades de 75 países, onde vivem 1000 milhões de pessoas (quase 1/6 da população mundial), vão apagar parcialmente as luzes no dia 28 de Março, numa iniciativa da organização ambientalista World Wild Fund (WWF) destinada a encorajar as empresas, instituições, comunidades e pessoas a reduzir as suas emissões de CO2.

Em Portugal a Hora do Planeta vai acontecer entre as 20h30 e as 21h30 em Lisboa e já conta com a adesão do Cristo-Rei, Ponte 25 de Abril, Palácio de Belém, Mosteiro dos Jerónimos, Torre de Belém, Padrão das Descobertas, Castelo de S. Jorge, Paços do Concelho, Museu da Electricidade e Centro Cultural de Belém.

O WWF Portugal estima ainda que 500 mil portugueses adiram individualmente à iniciativa, pondo os seus lares às escuras durante uma hora. A organização conta com vários parceiros nacionais activamente envolvidos na divulgação da mensagem do evento, como a Câmara Municipal de Lisboa, Centro Cultural de Belém, IKEA, Coca-Cola, Nokia, Ogilvy, Estradas de Portugal e Cerger.

"A Hora do Planeta é a oportunidade para o cidadão comum de todos os cantos do mundo unir-se a uma voz única que grita pela exigência de uma acção contra as alterações climáticas", afirmou recentemente Andy Ridley, director executivo da iniciativa.

O WWF considera 2009 "um ano crítico quanto a esta questão, porque é o ano em que os líderes mundiais, sob o apelo da ONU, se vão reunir em Dezembro na Conferência de Copenhaga para prepararem um novo acordo que substitua o Protocolo de Quioto".



Fonte\Expresso

segunda-feira, 9 de março de 2009

BRAVIA DROME

A partir de uma série rotativa de imagens estáticas e pequenas fendas a Sony criou uma plataforma inovadora.

As filmagens do Zoetrope teve lugar no passado mês de Novembro na cidade de Venaria, perto de Turim, Itália.




SONY BRAVIA | Making the BRAVIA-drome

Cliente: Sony
Agência: Fallon, Londres
Executive Creative Director: Richard Flintham
Creative Director: Graham Storey, Phil COCKRELL
Agência Produtor: Tracy Stokes
Production Company: RSA / Eponymous
Diretor: Vernie Yeung
Produtor: Emma Cairns